Effective date: May 3, 2023
Basecamp Resorts (also referred to as the “Hotel” or “we”) is a chain of hotels headquartered in Canmore, Alberta, Canada. This privacy policy (the “Privacy Policy”) in compliance with provincial and federal regulations (where applicable), generally applies to any personal information (as defined below in Section 2 entitled Information We May Collect and How We May Use It) collected by the Hotel about all individuals who are not Hotel employees accessing our hotel premises which may include: (“guests”), visitors of our websites, applicants for employment opportunities with the Hotel and any other individuals with whom the Hotel deals, such as representatives of customers and business partners.
We make reasonable efforts to tell our guests why and how we collect, use, and disclose their Personal Information. We obtain their consent where required and handle their Personal Information in a manner that a reasonable person would consider appropriate under the circumstances.
The Privacy Policy is a statement of principles, guidelines and practices concerning the protection of personal information, how that information is used and/or shared, and of the choices you can make about the way your information is collected by the Hotel through the channels outlined below:
Definition of Non-Identifiable Information: Personal information that is de-identified and/or aggregated and cannot be associated with an identifiable individual is not considered to be personal information. The Hotel reserves the right to conduct statistical analyses through the use of personal information and/or data collected, including the data collected from individuals who enter our property, through our websites, Wi-Fi or entertainment services on an anonymous and/or aggregated basis in order to understand users’ interests,
improve our services and measure interest in and use of our websites and/or mobile app. The Hotel reserves the right to provide its analyses based on such anonymous and/or aggregated data to third parties.
Definition of Personal Information: When used in this Privacy Policy, personal information means any information about an identifiable individual.
The Hotel generally collects personal information from or about our guests and other individuals with whom we deal for general business-related purposes such as to help prevent fraud, unauthorized activities, claims and other liabilities and to ensure the security of our properties. We may also use personal information to authenticate the identity of individuals contacting us by telephone, electronic means or otherwise, for internal training and quality assurance, to manage our business and ensure the efficiency, reliability and security of our systems and networks, and to ensure the security of our guests and of our hotel.
We may also collect and use, to the extent permitted by law, guests’ personal information to understand the interests and changing needs of our guests so we may provide personalized products, recommendations and services.
Other uses include processing payments, verifying creditworthiness if applicable, opening and managing accounts, delivering requested products and services, guaranteeing a reservation, ensuring a high standard of service, meet regulatory requirements, and enrolling you in a loyalty program in cases in which you clearly outlined your consent orally or in writing.
More specifically, the Hotel collects and uses personal information in the following manner:
In many cases, we collect personal information directly from you when you visit our premises, make a reservation, use our services, make a complaint, submit an inquiry, contact us in person or through our websites, and use our websites to log in to our Wi-Fi. You will therefore know when we collect this information. We also may receive personal information about you from third party intermediaries and service providers when you make your reservation through them, from our customers, such as your employer or from any other third party through which your visit at our hotel is administered or organized (for instance if you attend a conference organized by a professional association), but at all times, with your prior consent and/or as authorized by law either orally or in writing, before or at the time of collection, unless the purpose for the collection is obvious and is done so voluntarily by you.
In some cases, we may collect information automatically which may not necessarily identify you as an individual. For instance, we may collect the following type of information:
We may use your information to contact you regarding future services and/or to conduct surveys on the quality of our products, services or customer service or to provide you with offers for additional products and services that we feel may be of interest to you. For more details on the type of commercial electronic messages that you may receive from us, please refer to Section 3 Electronic Communications and Notifications of this Privacy Policy. Unless required or authorized by law, the Hotel will not collect or use personal information for any other or new purpose without obtaining further consent.
You may receive the following type of electronic communications and notifications from the Hotel:
You may receive electronic notifications for various purposes including to facilitate or to confirm a transaction, to provide you with information about your ongoing use of our products and services or your ongoing subscription or accounts, to inform you of any incident regarding the security of your information or in order to enforce a legal right or obligation.
You may receive commercial electronic messages (“CEMs”) from the Hotel if we have your consent to send you CEMs:
For more information on how you may unsubscribe from receiving such commercial electronic messages (CEMs) please refer to Section 5 Right to Withdraw Consent of this Privacy Policy.
In general, by interacting and/or doing business with us, visiting our hotel or submitting information to us in connection with using the Hotel services, visiting, interacting with and/or using our websites and/or Wi-Fi, directly through us or through our third-party service providers you are providing your consent to the collection, use and disclosure of personal information as set out in this Privacy Policy.
In certain circumstances, your personal information may be collected, used or shared without consent. These exceptional circumstances may include:
For more information on how the Hotel may share your personal information, please refer to the Section 6 Sharing of Personal Information of this Privacy Policy.
Consent may be withdrawn at any time, subject to legal or contractual restrictions and reasonable notice; however, without such consent, the Hotel may in some cases limit the services it is able to provide to you and/or the Hotel may be prevented from entering into a business relationship, maintaining such relationship and/or interacting with you. You may also withdraw your consent as follows:
Table 1.1: Website Cookies
Your personal information will not be sold or otherwise transferred to unaffiliated third parties without your approval, except the Hotel reserves the right to disclose personal information when authorized by law or as follows:
The Hotel uses reasonable security measures to protect your personal information against unauthorized access. We have implemented security measures that contain administrative, technical and physical controls that are designed to safeguard your personal information. For example, we use industry-standard encryption technology to secure sensitive personal information when it is being collected and transmitted over the Internet as well as firewalls, site monitoring and intrusion detection software. In the event there is a security incident concerning any of your personal information collected and retained by the Hotel as set out in our Privacy Policy, we may contact you by email, letter, and telephone or through other secure form of communication.
There are security and privacy limitations of the internet which are beyond the control of the Hotel. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have any reason to believe that your interaction with us is no longer secure, please immediately notify our Privacy Officer as instructed in Section 13 Role of the Privacy Officer.
We have personal information retention processes designed to help ensure that we retain your personal information for no longer than as reasonably necessary for the purposes stated in this Privacy Policy or to otherwise meet our legal requirements.
Your personal information is stored in secured locations and on servers controlled by the Hotel or its service providers, located either at our facilities or at the facilities of our service providers. Notwithstanding the foregoing, the Hotel and its third-party service providers may process or store your personal information outside of Canada. In accordance with the laws of those countries, in certain circumstances your personal information may be accessible by foreign law enforcement, regulatory bodies or other authorities. For more information about our practices and policies regarding the use of foreign service providers, please contact us as described below.
The Hotel recognizes the importance of safeguarding the privacy of children. Children cannot make reservations at our hotel and cannot stay at our hotel without parental consent. Our websites are not aimed at, nor intended for, children under the age of thirteen (13). If you are under the age of thirteen (13), please do not use our websites, and if you are over the age of (13) but under the age of majority in the province or jurisdiction in which you reside, you should use our websites only with the involvement and permission of a parent or legal guardian. No personal information is purposefully or knowingly collected from children under the age of thirteen (13) by the Hotel without parental consent.
The Hotel respects your right to access and correct your personal information and complies with all laws regarding access and correction. If you wish to update your personal information held by the Hotel, please contact us using the contact information detailed in Section 13 Role of the Privacy Officer.
If the personal information is demonstrated to be inaccurate or incomplete, we will correct the information as required and send the corrected information to any organization to which we disclosed the personal information to in the previous year. If the correction is made, we will note the guest’s correction request in our records.
This Privacy Policy only addresses the use and disclosure of information by our Resorts. Other websites and service providers that may be accessible through our websites have their own privacy policies and data collection, use and disclosure practices. We encourage you to familiarize yourself with the privacy statements provided by all third parties prior to providing them with information or taking advantage of an offer or promotion.
By including outside links on our websites we are not implying that we endorse the linked site or its services. We have no control over nor are we responsible for any third party’s collection, use, and disclosure of your personal information.
In addition, we are also not responsible for data collection, use, disclosure or security policies or practices of other organizations such as but not limited to Amadeus, Amazon, Apple, Expedia, Facebook, Google, MailChimp, Microsoft, Silverware, or Third-Party Online Travel Agencies from which you might have completed your reservation.
The Hotel’s Privacy Officer and General Manager are responsible for ensuring compliance with this policy and with provincial and federal regulations.
If you have any questions, complaints, concerns, or questions about this Privacy Policy or the privacy practices of the Hotel in respect of how we collect, use and share your personal information, please direct your inquiry to the Privacy Officer:
Privacy Officer Basecamp Resorts
201B, 306 Bow Valley Trail
Canmore Alberta T1W 0B4
In addition to every specific case outlined in this Privacy Policy, we will also use and disclose Personal Information when we deem it necessary or appropriate as follows:
The Hotel reserves the right to change this Privacy Policy at any time by notifying you of the existence of a new Privacy Policy. Such changes, modifications, additions or deletions shall be effective immediately upon notice thereof, which may be given by means including, but not limited to, posting on our websites and the mobile app, or by any other means by which you obtain notice thereof. If the changes are significant, we will provide a more prominent notice. Your continued use of our services, websites, mobile app and/or Wi-Fi after such modifications will constitute your acknowledgement of the modified Privacy Policy.
The European Union’s General Data Protection Regulation (GDPR) entails our European Union guests to the following additional rights regarding their Personal Information which may already be part of this Privacy Policy as outlined in this document:
Guests have the right to request a copy of the Personal Information collected about them.
Guests have the right to request the completion or rectification of incorrect Personal Information concerning them if it is incorrect or incomplete. See Section 11 Updating and Accessing Your Information.
Under certain circumstances, guests can request the deletion of their Personal Information.
If guests have given us their consent to process their Personal Information in individual cases, guests can revoke their consent and prevent further data processing, provided that no other justification is relevant. This right of withdrawing consent does not apply to the data that we store for the purposes of fulfilling this policy.
Guests may request that we transfer their Personal Information electronically that is still accessible or maintained by us to another service provider.
Guests can complain about our data processing to us or to the competent data protection authority. Refer to Section 13 Role of the Privacy Officer.
Please note there are exceptions to the above rights and therefore not every right can be exercised in every situation. Any requests under the rights outlined above must provide sufficient detail to identify the Personal Information being sought. A request to access Personal Information should be forwarded to the Hotels’ Privacy Office as per Section 13 Role of the Privacy Officer.
The California Consumer Privacy Act (CCPA) entails our guests who reside in California to the following additional rights regarding their Personal Information which may already be part of this Privacy Policy as outlined in this document:
under CCPA rules, our guests have the right to receive, free of charge, the following information covering the twelve months preceding your request, for a maximum two times in a 12-month period:
You may also request:
guests have the right, at any time, to opt-out of the sale and/or sharing of their personal information with third-parties. Please note that we are currently unable to respond to Web browser “Do Not Track” settings. If you would like to opt-out of information sharing, please contact us by referring to Section 13 Role of the Privacy Officer. The Right to Opt-Out of Sale or Sharing is restricted in the following situations that might restrict the Hotel ability to:
Under certain circumstances, guests can request the deletion of their Personal Information. If submitted properly through the designated way as per Section 13 Role of the Privacy Officer, we will respond to your request consistent with applicable law. We reserve the right to deny your request to delete personal information under exceptions granted by the law. This includes, but is not limited to:
when exercising any of your CCPA rights, you have the right to not be unlawfully discriminated against because you exercised your CCPA rights.
Please note there are exceptions to the above rights and therefore not every right can be exercised in every situation. Any requests under the rights outlined above must provide sufficient detail to identify the Personal Information being sought. A request to access Personal Information should be forwarded to the Hotels’ Privacy Office as per Section 13 Role of the Privacy Officer.
We will make the requested information available within 45 days, or provide written notice of an extension where additional time is required to fulfill the request. If a request is refused in full or in part, we will notify the requester in writing, providing the reasons for refusal and the recourse available for the requester.
END OF PRIVACY POLICY